Mobile and video are already known to be the future of marketing and e-commerce, and IGTV is the perfect platform to start capitalizing on both trends. By 2021, mobile video is predicted to be 78% of total mobile traffic. Up...
An annual staple for the OPM Pros team, eTail is a Toronto-based conference at which Canada's leading retailers share cutting edge knowledge on all topics related to bettering your business. This year, we are proud to see many of our...
Formerly known as Impact Radius, we would like to congratulate our valued network partner on the launch of their sleek new corporate brand identity and new integrated marketing technology platform, Impact! Their consolidated platform encompasses three solutions: Forensiq (for fraud...
Formerly known as Rakuten Symposium, the Rakuten Marketing DealMaker conference provides ample opportunities to establish new partnerships and form new relationships. There are also speaking engagements and educational sessions that provide insight to industry trends and actionable takeaways. All taking...
Ready? Set. Sell! Year after year, Black Friday and Cyber Monday have been gaining more momentum, as have online spending and mobile transactions. ‘Tis the season for peak retail sales, so the OPM Pros team is just in time with...
Naturally, the most profitable time of the year is also the busiest! As a retailer, planning for all the key holidays and shopping dates should be at the top of your to-do list. Once it has been decided which holidays...
Rob Gough's roster of accomplishments cannot be beat by many, and a handful of our team members are more than privileged to call him a good friend. Rob is a proven and passionate entrepreneur, he has beaten cancer, and has...
You have been running your affiliate marketing program internally for months or maybe even years. You are generally satisfied and feel that everything is going well. You’ve heard about agencies that actually run affiliate marketing programs for brands but never...