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Mobile and video are already known to be the future of marketing and e-commerce, and IGTV is the perfect platform to start capitalizing on both trends. By 2021, mobile video is predicted to be 78% of total mobile traffic. Up to fifteen minutes long, videos are uploaded onto IGTV in the vertical format, making the content perfectly optimized for on-the-go mobile-watching. You can watch videos directly in the Instagram, or download the stand-alone app as well. “Millennials...