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Kathleen Bernabe, Account Manager Oh – the endless career possibilities in the world of Marketing. When people used to ask me what I wanted to do when I graduated, the first options that always came to mind were: advertising, public relations, communications etc. In fact, I spent the first 10 years of my career working in exactly that. Around the time I was looking for my next move, my interest was peaked by a position in Affiliate...

You have been running your affiliate marketing program internally for months or maybe even years. You are generally satisfied and feel that everything is going well. You’ve heard about agencies that actually run affiliate marketing programs for brands but never thought it was something your company needed. For many, even the idea of outsourcing affiliate marketing brings about a mixed bag of emotions. For some, it feels like you’re handing over control of your program, and that...