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Naturally, the most profitable time of the year is also the busiest! As a retailer, planning for all the key holidays and shopping dates should be at the top of your to-do list. Once it has been decided which holidays and shopping events are the right fit for your brand, your checklist should also include anticipating your top-selling products and preparing creative for select promotions. Although Black Friday and Cyber Monday are peak spending days, 45%...

Rob Gough's roster of accomplishments cannot be beat by many, and a handful of our team members are more than privileged to call him a good friend. Rob is a proven and passionate entrepreneur, he has beaten cancer, and has even taken on a career in acting. What might also interest you is that Gough really understands the ins and outs of Affiliate Marketing. He has been in e-commerce for most of his professional life, and...

You have been running your affiliate marketing program internally for months or maybe even years. You are generally satisfied and feel that everything is going well. You’ve heard about agencies that actually run affiliate marketing programs for brands but never thought it was something your company needed. For many, even the idea of outsourcing affiliate marketing brings about a mixed bag of emotions. For some, it feels like you’re handing over control of your program, and that...