Founded 9 years ago by an ambitious duo, OPM Pros was born out of big ideas and a passion for affiliate marketing. Our mission has always been to make waves in the industry for the better. From landing our first client and many sleepless nights, we have come so far as to building a team of over 50 rock star employees, growing our roster of leading brands and maintaining tight-knit relationships with our valued partners. Over...
Specializing in Affiliate Marketing, we are honored to listed, for the 3rd consecutive year, in the Leading Vendors to the Top 1000 E-Retailers Report. We are currently ranked as the top agency partner at #6, behind our respected and valued network and technology solution partners, maintaining OPM Pros' leading position as the top agency in the Affiliate category. Known as the global leader in e-commerce data, every year, Internet Retailer releases the rankings, data and analysis of...
Kathleen Bernabe, Account Manager Oh – the endless career possibilities in the world of Marketing. When people used to ask me what I wanted to do when I graduated, the first options that always came to mind were: advertising, public relations, communications etc. In fact, I spent the first 10 years of my career working in exactly that. Around the time I was looking for my next move, my interest was peaked by a position in Affiliate...
ANNOUNCEMENT OF OUR NEW LOGO & BRAND IDENTITY Our team is very excited to announce the launch of the new OPM Pros company logo as part of the ongoing evolution of our company’s brand. We have come a long way as an agency since our early start in 2009, and as the affiliate industry has been rapidly changing, so have we! Our focus on strategic partnerships and our commitment to pushing the envelope for our clients had...
It is year 2 of the annual CJ certification, and OPM Pros is proud to announce that 21 employees have been announced as CJ Ambassadors, making our agency the leader in certifications for 2018. We would like to thank the CJ Affiliate Network for being a continued and valued partner, and for also nominating us for Agency of the Year for the 4th year in a row! Our team truly appreciated the summer visit from Bailey...
There’s always something to look forward to at OPM Pros, and personally, one of my favorite things about our company is the commitment to work-life balance. As long as you take the initiative to do so, upon reaching your 2-year mark, you are eligible to work remotely. I sat down with one of our Account Managers, Stephen Young, to get the scoop on his first remote work experience in Berlin. What made you want to work remotely? I...
Mobile and video are already known to be the future of marketing and e-commerce, and IGTV is the perfect platform to start capitalizing on both trends. By 2021, mobile video is predicted to be 78% of total mobile traffic. Up to fifteen minutes long, videos are uploaded onto IGTV in the vertical format, making the content perfectly optimized for on-the-go mobile-watching. You can watch videos directly in the Instagram, or download the stand-alone app as well. “Millennials...
An annual staple for the OPM Pros team, eTail is a Toronto-based conference at which Canada's leading retailers share cutting edge knowledge on all topics related to bettering your business. This year, we are proud to see many of our clients hosting sessions, including speakers from Ardene, Bentley Leathers, Best Buy, Mark's, Matt & Nat, Reitmans, Roots, Staples, The Source and more. Kicking off tomorrow, the 3-day event is set to be chock full of keynotes, interactive...
Formerly known as Impact Radius, we would like to congratulate our valued network partner on the launch of their sleek new corporate brand identity and new integrated marketing technology platform, Impact! Their consolidated platform encompasses three solutions: Forensiq (for fraud detection and prevention), Altitude (for media measurement, attribution and mix optimization), and Radius (for management, payment, optimization and the growth of both traditional and non-traditional partnerships). Our clients trust us to manage, grow and optimize their programs,...
Formerly known as Rakuten Symposium, the Rakuten Marketing DealMaker conference provides ample opportunities to establish new partnerships and form new relationships. There are also speaking engagements and educational sessions that provide insight to industry trends and actionable takeaways. All taking place at the beautiful JW Marriott Scottsdale Camelback Inn Resort in sunny Arizona, here is a round up of our highlights from the conference! Keynote Speaker & Sessions The keynote speaker, Geoff Ramsey, gave an overview of marketing...