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Formerly known as Impact Radius, we would like to congratulate our valued network partner on the launch of their sleek new corporate brand identity and new integrated marketing technology platform, Impact! Their consolidated platform encompasses three solutions: Forensiq (for fraud detection and prevention), Altitude (for media measurement, attribution and mix optimization), and Radius (for management, payment, optimization and the growth of both traditional and non-traditional partnerships). Our clients trust us to manage, grow and optimize their programs,...

Formerly known as Rakuten Symposium, the Rakuten Marketing DealMaker conference provides ample opportunities to establish new partnerships and form new relationships. There are also speaking engagements and educational sessions that provide insight to industry trends and actionable takeaways. All taking place at the beautiful JW Marriott Scottsdale Camelback Inn Resort in sunny Arizona, here is a round up of our highlights from the conference!   Keynote Speaker & Sessions The keynote speaker, Geoff Ramsey, gave an overview of marketing...

Ready? Set. Sell! Year after year, Black Friday and Cyber Monday have been gaining more momentum, as have online spending and mobile transactions. ‘Tis the season for peak retail sales, so the OPM Pros team is just in time with some holiday facts and predictions presented in an easy-on-the-eyes infographic! Wishing you the best for the most profitable time of the year! ...

Naturally, the most profitable time of the year is also the busiest! As a retailer, planning for all the key holidays and shopping dates should be at the top of your to-do list. Once it has been decided which holidays and shopping events are the right fit for your brand, your checklist should also include anticipating your top-selling products and preparing creative for select promotions. Although Black Friday and Cyber Monday are peak spending days, 45%...

Rob Gough's roster of accomplishments cannot be beat by many, and a handful of our team members are more than privileged to call him a good friend. Rob is a proven and passionate entrepreneur, he has beaten cancer, and has even taken on a career in acting. What might also interest you is that Gough really understands the ins and outs of Affiliate Marketing. He has been in e-commerce for most of his professional life, and...

You have been running your affiliate marketing program internally for months or maybe even years. You are generally satisfied and feel that everything is going well. You’ve heard about agencies that actually run affiliate marketing programs for brands but never thought it was something your company needed. For many, even the idea of outsourcing affiliate marketing brings about a mixed bag of emotions. For some, it feels like you’re handing over control of your program, and that...