About OPM Pros

OPM Pros is an all-encompassing Digital Marketing Agency. With its origins in Affiliate Marketing, the company has grown to offer expert services in Paid Search, SEO, Web/Mobile Analytics, Creative Services, and others. OPM Pros ensures immediate access to key players in the Digital Marketing community – you won’t have to network your own way to the top.

A team of experts


In September 2009, Paresh Vadavia, a computer engineering graduate and self-taught affiliate marketing manager and Sonny Lamba, a finance graduate and a seasoned entrepreneur, focused on their goal: create an affiliate management agency that offers creative and effective solutions. Affiliate marketing is a type of performance-based marketing in which in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Their innovative approach: Paresh and Sonny’s natural inclination and insatiable desire to build strong and lasting relationships with just about everyone they meet.

Since 2009, OPMpros.com has come a long way. Aside from the Montreal headquarters, it also operates from three US offices (SC, NE and VA) and specializes in affiliate program management across the full range of affiliate networks.

Many members of OPM Pros’ team of skilled professionals have been featured and published in a variety of industry publications, and the company boasts a cumulative experience of over 100 years in the industry, giving the agency a 360° perspective on the inner workings of the affiliate market. Today, OPM Pros manages affiliate programs for over 80 brands located across the US, Canada, Australia and the UK.

Every year OPM Pros continues to mark achievements for distinguished performance in affiliate marketing:


  • Winner of the OPM / Agency of the Year CJYou Award at CJ University 2015
  • Finalist for OPM / Agency of the Year Golden Link Award by Rakuten Marketing


  • Finalist of the CJYou Agency of the Year Award by CJ Affiliate by Conversant
  • Winner of Linkshare’s OPM / Agency of the Year Golden Link Award
  • Finalist of LinkShare’s Publisher’s Choice and Rising Star Golden Link Award for Paula’s Choice
  • Finalist of LinkShare’s Publisher’s Choice Golden Link Award for 1-800Flowers.com
  • Co-founders Sonny Lamba and Paresh Vadavia – Finalists in the EY Entrepreneur of the Year Awards by Ernst & Young in the category of Emerging Entrepreneur, Quebec Region


  • 2013 Finalist of LinkShare’s Publisher’s Choice Golden Link Award for 1-800Flowers.com
  • 2013 Finalist of LinkShare’s OPM/Agency of the Year Golden Link Award


  • 2012 Winner of LinkShare’s Publisher’s Choice Golden Link Award for 1-800Flowers.com
  • 2012 Finalist of LinkShare’s OPM/Agency of the Year Golden Link Award
  • 2012 People’s Choice Award: Favorite Advertiser for Intuit Small Business client at the CJYOU 2012 Awards


  • 2011 Winner of LinkShare’s OPM/Agency of the Year Golden Link Award


  • 2010 Finalist of LinkShare’s OPM/Agency of the Year Golden Link Award

Click on an expert to view their bio.
Paresh Vadavia, Co-Founder & CEO

Paresh Vadavia started off his affiliate marketing career in 2006, as Affiliate Manager for Ice.com and Diamond.com. During this two-year stint, he made a name for himself thanks to his hard work, dedication, and networking skills “ultimately winning LinkShare’s Golden Link Publisher’s Choice Award in 2008, and earning a nomination for the same award the following year.Today, with an agency to call his own, vast industry recognition, and valuable experience under his belt, Paresh has come a long way since earning his Computer Engineering degree from Concordia University. He now serves on the OPM Agency Advisory Boards of top tier-one affiliate networks such as LinkShare, Commission Junction and Google Affiliate Network. He also hosts hot-ticket networking parties several times a year under the branded name PareshConnect.com.

Fun Fact: Mr. P plays a mean game of Monopoly. In fact, he came in 2nd in Quebec’s 2001 Provincial Monopoly Tournament. His favorite pawn is the top hat.

Sonny Lamba, Co-Founder & CFO

With a Finance degree from Concordia University’s John Molson School of Business, Sonny Lamba makes good business his business. A seasoned entrepreneur, some of his past ventures include i-Con, a video game accessory company he co-founded in 2006 that achieved enough success as to be bought out by a competitor in 2008. He was one of the driving forces to help build sales to over $10 million.Sonny’s killer business instincts drove him to dip his toes in the realm of online affiliate marketing. He took his first steps in the industry as a publisher of coupon and deal sites before co-founding OPM Pros. His experience, as both a business leader and affiliate marketer, has taken him to great heights.

Fun Fact: Sonny once appeared in a Bollywood music video, which very nearly launched his acting career. But he happily resisted that glamorous life for OPM Pros.

Abdo Mazloum, VP, Search & Display

Abdo has started his career right after graduating with a computer science degree as a web developer at a SEO agency. He learned white hat SEO tricks on his own and applied them to websites that ranked on the first page of Google for competitive keywords. He then joined an eCommerce software company where he worked on world class eCommerce sites such as aldoshoes.com, puma.com, and collegeweeklive.com. He then worked internally at ssense.com for about 4 years successfully managing their SEO and SEM channels. He then worked for about a year at Beyond the Rack managing their display, web analytics, and SEO campaigns. Abdo has over seven years experience in web development, SEO, SEM and analytics. He managed multi-million dollar advertising budgets annually. He is well-versed at providing both a birds-eye perspective, as well as hands-on support, when it comes to SEM/SEO.

Fun fact: Abdo has 13 years experience in Taekwondo, he can walk you to your car if you don’t feel comfortable!

Alba Tinoco, Affiliate Marketing Account Coordinator

Alba was born and raised in Venezuela, moving to Canada 6 years ago. She recently finished her Bachelor of Commerce degree with a double major in Marketing and International Business, and now she’s starting her professional career at OPM Pros.

Fun fact:Alba loves to travel and her goal is to go backpacking in South America before she’s 26.

Alexandra Zendran, Affiliate Marketing Account Coordinator

Born and raised in Montreal, Alexandra (Alex) earned her Bachelor of Fine Arts degree with Distinction from Concordia University. She gained her first work experience in Sales, where she enjoyed building relationships with her clients. Later on, her creative tendencies pulled her towards a Montreal-based luxury fashion website, where she worked in Customer Care. Alex obtained a keen insight into the world of e-commerce, and became enthralled by the fast pace and dynamic nature of the industry. Alex made the logical next step and found her new home at OPMpros after years of rave reviews from her two sisters (Delaine and Vanessa) who already work for the company. She is excited for this next chapter and welcomes the new challenge!

Fun fact: Delaine is her twin sister, which may confuse you at first, but don’t worry “she won’t get offended if you mix them up. She also has an Artistic Makeup diploma from LaSalle College in Montreal, which her two sisters love capitalizing on.

Alex Lemay, Affiliate Marketing Account Coordinator

Alex was born and raised in Montreal and graduated from Concordia University’s John Molson School of Business, with a major in Marketing. Before joining OPM Pros, he worked for a Financial Services firm called BFL Canada.

Fun fact: An avid fan of both hockey and baseball, Alex is currently attempting to watch a baseball game in every Major League baseball stadium, and is about a third of the way there.

Amanda Cardillo, Affiliate Marketing Account Coordinator

Born and raised in Montreal, Amanda obtained her Bachelor of Commerce degree with a major in Marketing from Concordia University’s John Molson School of Business. Her passion for marketing, online shopping and the digital world made her decision to join the OPM Pros team a no brainer!

Fun fact: Amanda played competitive soccer up until she started university. Her team used to be rivals with Erica’s team but Amanda claims her team used to always win!

Arpi Saiyan, Affiliate Marketing Account Coordinator

Born and raised in Montreal, Arpi earned her Bachelor of Commerce degree at Concordia University’s John Molson School of Business with a major in Marketing. After she graduated, she took every opportunity to travel the world, from Vegas to Greece and Italy. But she still hasn’t had the chance to visit her motherland: Armenia. In her spare time, she loves to eat, watch endless hours of TV and sometimes attempts to go to the gym.

Fun fact: Arpi loves rollercoasters with a passion but is afraid of heights.

Brian Huynh, Affiliate Marketing Account Coordinator

Brian was born and raised in the beautiful city of Montreal. Graduated from Concordia University’s John Molson School of Business with a bachelors in International Business which has led him to work at OPMpros. Outside of the workplace, Brian likes to snowboard, volleyball and billiards. Brian has found a new passion in fishing and invites anyone who is interested to come with him as long as they are okay to go on a boat and won’t get seasick.

Fun fact: Brian used to work at Sonny’s favorite restaurant. If Sonny knew what Brian did to his dishes before serving it to him, Brian would not be working at OPMpros for long. Just kidding. Brian’s team became Finalist at the CPA Billiards Regional Tournament. He’s always open for a night out at a poolhall!

Chaunstin Fung, Director of Operations

With a degree in Economics and Computer Science from Concordia University, and having garnered invaluable online and affiliate marketing experience since entering the field in 2005, Chaunstin Fung is the brains behind OPM Pros’ operations.Along with Paresh, Chaunstin became known and recognized for his work on the affiliate team at Ice.com and Diamond.com. He played a big part in earning the LinkShare Golden Link Publisher’s Choice Award in 2008, as well as the finalist spot in 2009. These achievements make Chaunstin as an integral member of the OPM Pros team.

Fun Fact: Never once missing the honor roll in high school while thriving as a track and field competitor, Chaunstin is one nerd who could outrun anyone.

Delaine Zendran, Affiliate Marketing Lead Account Manager

Born and raised in Montreal, is a self-taught Jack of all trades with a rich background in direct sales, communication, email marketing, affiliate marketing, experiential marketing, branding, promotion, graphic design and copywriting. Delaine has always tackled new challenges head on and thrives in fast paced, high energy environments. After working for another prominent company in the affiliate marketing space in Montreal for the past two years, while also maintaining a close working relationship with the OPM Pros team, she made the logical jump over to OPM Pros where she plans to bring a creative, innovative, and detail oriented approach to every client’s unique set of needs and objectives.

Fun Fact: Delaine has a twin sister (she’s older by one minute…but who’s counting, right?). She also has a Fashion Design degree from LaSalle College in Montreal.

Erica Iapalucci, Partner Liaison Coordinator

Born and raised in Montreal, Erica earned her Bachelor of Commerce degree at Concordia University’s John Molson School of Business with a major in marketing. In 2012, Erica decided to take her studies abroad while visiting her motherland: Italy. She was able to discover the beautiful city of Florence while taking a summer course at the same time.

Fun Fact: Erica’s favourite sport is Soccer. Up until university, she played competitively with city and provincial teams. She then decided to hang up her jersey and now enjoys spending her Sundays in Little Italy while watching her favourite soccer teams play.

Erin Brown-Vandecruys, Affiliate Marketing Account Coordinator

Erin is a graduate from Concordia University’s John Molson School of Business, with a major in Marketing and a minor in Management. During her studies, she was very involved with the International programs at her school, and she even spent two semesters abroad, in France and in Spain. After spending a cumulative of 13 months in Europe, she’s back and very excited to be launching her professional career at OPM Pros!

Fun Fact: Last spring, Erin went to the Sahara Desert, where she spent her days discovering ancient villages, surfing in the sand dunes and riding camels as an actual mode of transportation.

Erin Kerr, Affiliate Marketing Account Manager

A Montreal native, Erin has a strong background in sales and in affiliate marketing. Armed with her solid experience working as a publisher, she thrives on the ever changing environment and fast pace the industry has to offer. Along with her passion for marketing and retail, she brings her drive and keen social skills to OPM Pros.

Fun Fact: Erin is an amateur poker player on the side and loves to talk strategy about the game! She also has a gamer side and can talk your ear off about the latest releases.

Genevieve Shaw, Affiliate Marketing Lead Account Manager

Born and raised in Malaysia, Genevieve graduated from the University of Nebraska-Lincoln with a Bachelor of Arts in Advertising. She started her career in Affiliate Marketing in 2007 with Omaha Steaks. In her career, she had brought Omaha Steaks affiliate program to Linkshare’s Golden Links finalist for Publisher’s Choice and Most Innovative Advertiser. Genevieve also brings a broad knowledge in other marketing avenues including : Marketplaces, Shopping Comparison & Portals, Retargeting, Social Media, Competitive Intelligence, eCommerce Business Development, new customer acquisition, email marketing, lead generation, broadcast and print media and other marketing channels.

Fun Fact: Genevieve is a reality show junkie. Talk to her about any shows from antique collecting to paranormal, to cake making, to 19 kids.

Jacqueline Palucci, Affiliate Marketing Account Manager

Born and raised in Montreal, Jacqueline (Jackie) graduated from Concordia University after earning a Bachelor of Arts and Science degree in Human Relations. After taking several Marketing classes, as well as being an avid online shopper, Jacqueline’s passion for Marketing had grown, and she decided to apply her academic background and interpersonal skills to the world of affiliate marketing. Jackie loves a dynamic and challenging environment, and is eager to jump into the fast-paced life at OPM Pros. In her spare time, Jackie loves to travel, hit the gym, read, and bake.

Fun fact: Jackie has a bit of a nerdy side, and loves reading/watching anything Sci-Fi or Fantasy (her favorite show is Game of Thrones). She also used to be a cosmetician, and will still do her friends’ makeup for events!

Jessica Antenucci, Affiliate Marketing Account Manager

Jessica was born and raised in Montreal, Quebec. After obtaining her DEC in Fashion Marketing at Lasalle College she decided to broaden her knowledge on business, as well as team building and interpersonal communication by earning a Bachelor of Arts & Science degree from the Human Relations program at Concordia University. Jessica has a deep passion for marketing because of the creativity and analytics involved. She also loves its continuously evolving nature. In her spare time she loves spending time with loved ones, traveling, doing yoga, reading, running and baking.

Fun fact: Jessica has a secret nerdy side; she absolutely loves reading new technology and business news magazines, such as Forbes.

John Mayo, Affiliate Marketing Operations Coordinator

John earned his Bachelor’s degree from Concordia University (Creative Writing Major with a Minor in Computer Science). He has nearly a decade of experience in the online and affiliate marketing space.

Fun fact: An avid gamer geek and one-time President of his university club, John’s favourites include Settlers of Catan, Hearts, Plants Vs. Zombies, and the Uncharted series.

Joshua Nodell, VP, Business Development

Joshua joins OPM Pros with an extensive background that encompasses many different industries. He graduated from Radford University and began his career in Healthcare then moving to a former client MicroStrategy, as a Sales Executive for a leading provider of Business Intelligence Software.For nearly 8 years, Joshua was the Director, Account Management while managing a dual role. Not only was he focused on retention of the current customer base, he was also responsible for generating new revenue for the organization. He was a dedicated employee for an Ecommerce Service Provider managing top tiered clients while providing a solution that guaranteed online Transactions for Consumers to enhance user experience, thus translating to higher conversions, revenue and increased repeat buyers.

Fun fact: Joshua’s great uncle Martin Nodell was the original creator of the famous comic character The Green Lantern. He has a huge collection of custom artworks from his uncle at home.

K.alpesh V.adavia, Operations Manager/IT
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Kaitlyn Williams, Affiliate Marketing Account Coordinator

Kaitlyn is born and raised on the South Shore of Montreal. She is a graduate of the John Molson School of Business with a major in marketing and a minor in management. During her university studies, she completed several summer internships that lead her to develop a passion for digital marketing. She also loves reading, traveling and exploring new cultures.

Fun Fact: Kaitlyn was a figure skating coach for over 10 years.

Kathleen Power, Affiliate Marketing Account Manager

Kathleen (Katie) Power’s path to OPM Pros has traversed a good portion of Eastern Canada. Born and raised in Ontario and educated at Saint Mary’s University in Halifax, Nova Scotia, Katie distinguished herself at leading firms Research in Motion and Pareto before arriving in Montreal to join OPM Pros.

Fun Fact: Katie danced competitively for 13 years, and can lay claim to being a championship-winning quarterback from her flag football days. She doesn’t, because she’s too modest, so we’re doing it for her.

Kelly Motafferi, Affiliate Marketing Account Manager

Kelly was born and raised in Montreal, and earned her Bachelor of Commerce degree with a major in Marketing at John Molson School of Business. She has experience working in the dynamic and fast paced fields of fashion and online marketing, and is happy to continue on her career path with OPM Pros in the affiliate marketing world. In her spare time, she loves to cook and bake healthy, delicious food!

Fun fact: Kelly figure skated for 14 years and ran a half marathon, but now she does hot yoga classes or works out at home while watching the hilarious Ellen DeGeneres.

Laurence Lagmago, Partner Liaison Coordinator

Born in Cameroon and raised in Canada, Laurence just graduated from Concordia University in Marketing and also became an alumni member of the Zeta Tau Omega Sorority. She worked for Shaw in their technical department before joining OPM pros.

Fun fact: Laurence is your typical vintage hunter; she enjoys spending hours at thrift stores around Montreal!

Lianne Heuvelink, Affiliate Marketing Account Manager

Lianne is a Concordia University graduate who earned her Bachelor of Commerce with a major in Marketing and minor in International Business. She put herself through school while working at some of the city’s most prestigious hotels, climbing the ranks along the way. Lianne is thrilled to be working at OPMpros in the affiliate marketing space, she thrives in an environment that is constantly in flux and is the type of person who will never stop learning new things.

Fun fact: Lianne is an avid “Roll Up the Rim to Win” fan (a contest frequently ran by the coffee chain Tim Hortons), although she hasn’t won anything but free coffee as of yet, she is confident her luck will change soon and the free car will be hers!

Mariya Rayda, Senior Graphic Designer

Mariya Rayda earned a Fine Arts degree in Design from Concordia University. She has a passion for all things design, whether theory or practical applications, and she is adept at channeling that passion into the work that she does at OPM Pros.

Fun Fact: Mariya is a proud gamer girl, prolific in action RPGs (role-playing games) such as the Mass Effect series, Diablo, and the Witcher series.

Mackenzie Clayton, Search & Display Coordinator

Originally from Edmonton, Mackenzie pursued university studies in Halifax, Sackville, NB and, most recently, Montreal, where she completed a Master of Library and Information Studies degree at McGill. During this time she developed her critical and analytic nature as well as a passion for digital culture, media and technology, which inspires the work she does at OPM Pros.

Fun Fact: At the risk of feeding a stereotype, Mackenzie loves all things books – reading them, classifying and cataloguing them, and even hand-binding them. She also has an ever-growing vinyl collection and is an aspiring watercolourist.

Mark Doubson, Senior Software Developer

Mark has Ph.D. degree in Math and Economics. For 25 years he had worked in one of the best institutions of academy of Sciences of USSR Central Economics & Mathematics Institute. He had written many papers and took part in many international and soviet scientific conferences and symposiums in applied math and economics areas. Mark left Russia for Canada in 1994. Here, he took part in few interesting projects in biomedical R&D and software development areas.

Classical music, travelling, biking and skating are some of Mark’s hobbies. He also enjoys classical and art-house movies and good books.

Fun Fact: At some point in his career Mark had been working in a kings’ summer palace (under Vienna) as part of an international team working on project Acid Rains.

Mary Jugmohur, Office Receptionist

Mary was born in a paradise island Mauritius. She has a Diploma in Tourism Management and has spent 7 years in a Management Company as Receptionist / Secretary.

Fun Fact: When Mary is not busy answering the phone or doing admin tasks, she is always out for shopping specially for high heel shoes. ? Also, she was a member of an Indian Dance Group for 5 years.

Matthieu Ferlatte, Operations Manager

Matt Ferlatte earned his Bachelor of Commerce from Concordia University’s John Molson School of Business in Management Information Systems with a minor in e-Business. He’s a versatile people-person who loves to strive to accomplish his goals. He spent several years working in the electronics industry and the retail/food field. He now hopes to bring his experiences and knowledge to help grow the OPMpros team.

Fun fact: Even though he stands tall at 6’7″, Matt suffers from a fear of heights that he’s never been able to surpass. He’s also colorblind so don’t poke fun at him for wearing mismatched socks.

Melissa Branford, Human Resources Manager

Melissa is an HR professional with a Bachelor of Commerce in Human Resource Management from Concordia University’s John Molson school of business. She is well versed in both corporate and start-up businesses, implementing HR strategies, processes and structure. Melissa is very resourceful and takes great pride in adopting a rich and fun company culture, with over 7 years’ experience in the online marketing world, including email marketing and affiliate marketing. She loves a good challenge and thrives in a fast pace environment.

Fun fact: Fun fact: Melissa is a food addict, with a sweet tooth and also has a passion for interior design.

Nick MacIsaac, Affiliate Marketing Account Coordinator

As a new graduate from Dawson College’s Business Management Marketing program, Nick joined the OPMPros team with a seasoned background in sales, having gained ample experience in the retail, services and wholesale sectors – all before the age of 20.

Fun Fact: Always looking for fun challenges, Nick once accepted a dare to eat 45 tacos all in one sitting… And somehow managed to stomach it.

Nita Patel, Affiliate Marketing Senior Account Manager

Nita earned her Bachelor of Commerce degree from Concordia University, with a Marketing Major and Minor in International Business. She has worked in the affiliate space since 2005, when she joined the team at Ice.com, ultimately finding her way to OPM Pros.

Fun Fact: Nita has a passion for photography and a knack for successfully working with the most difficult of subjects: babies.

Paul Kasner, Search & Display Coordinator

Paul Kasner is a graduate from Concordia University, earning his Bachelor of Commerce degree with a major in Marketing, and a minor in English Literature. He has a diverse background, working in the health and commercial real-estate industries, prior to joining the OPM Pros team.

Fun fact: An avid fan of music and comedy, Paul plays several instruments including guitar, piano, and voice, and is well versed in stand-up comedy.

Roxanne Plouffe, Affiliate Marketing Account Coordinator

Roxanne was born and raised in a small town called Valleyfield. She moved to Montreal to study in Marketing at John Molson School of Business. Before joining the OPM Pros team, Roxanne completed two Marketing internships with Mega Brands. Throughout her second internship as a Digital Marketing Intern, she developed a passion for online marketing. Outside of work, she loves to watch Netflix, swim & spend time with family.

Fun fact: Roxanne has an unexplainable fear of Butterflies. Also, she dreams of one day working with a foundation who helps rescuing tigers, lions & jaguars.

Sothina Nou, Affiliate Marketing Account Coordinator

Born and raised in Paris, France, Sothina has graduated from London South Bank University in England where she earned a Bachelor of Business Administration in Marketing. After her graduation she went to Barcelona, Spain to complete an internship that she really enjoyed and had the chance to improve her Spanish. She is a food lover but also loves reading, jogging, yoga, watching movies, series and of course traveling. Her home is now Montreal, the city she’s in love with because of it’s rich multicultural scene. She used to work for very well-known hotel and automobile brands where she developed web content and handled online customer service.

Fun fact: Her parents are Cambodian so naturally she speaks Cambodian (Khmer), but with a French accent! So when she went to visit Cambodia, people were confused with her accent but they still understood each other and had lots of laughs.

Stephanie Dion, Affiliate Marketing Account Coordinator

Stephanie graduated from Concordia University’s John Molson School of Business, with a major in Marketing. She has experience in the online marketing world, having created newsletters and managing social media platforms for a retail chain prior to joining the OPM Pros team. Outside of work she likes to go hiking and travel!

Fun fact: Stephanie follows a vegan lifestyle for her love of animals, the environment, and personal health!

Vanessa Zendran, Affiliate Marketing Account Manager

Born and raised in Montreal, Vanessa graduated from John Molson School of Business, earning herself a Bachelor of Commerce degree with a major in Accountancy. After graduation, she began working in the accounting industry as a junior accountant where she gained a valuable worth ethic, strong organizational skills and a high attention to detail. Outside of work, Vanessa loves enjoying the outdoors. She has already completed a half marathon in Ottawa and hopes to build up to a full marathon one day.

Fun fact: Vanessa is a huge Nicholas Spark’s fan (Author of “The Notebook”)! She actually got to meet him face to face at a literary convention in Greenville, North Carolina. Definitely can tick that off her bucket list!